Media Advertising management is an area of student media that deals with organizing and supervising student teams, various mass communication channels and technologies, media and entertainment productions, and more. Media managers make use of organization skills, marketing strategies, economic understanding, software tools utilized in student media, media communication and competitive strategies, marketing models, ethics and responsibility, intellectual property law and more.
The SAM Workshop is an excellent way to get your incoming student manager the upper hand when it comes to training, sales and managing their peers. The workshop will be led by Tami Cindea Bongiorni and other industry professionals. Your managers will also get to network with other managers from CMBAM schools to find best practices and ideas for the upcoming school year.