Student Ad Managers Workshop

Media Advertising management is an area of student media that deals with organizing and supervising student teams, various mass communication channels and technologies, media and entertainment productions, and more. Media managers make use of organization skills, marketing strategies, economic understanding, software tools utilized in student media, media communication and competitive strategies, marketing models, ethics and responsibility, intellectual property law and more.

The SAM Workshop is an excellent way to get your incoming student manager the upper hand when it comes to training, sales and managing their peers. The workshop will be led by Tami Cindea Bongiorni and other industry professionals. Your managers will also get to network with other managers from CMBAM schools to find best practices and ideas for the upcoming school year.


SCHEDULE

Thursday, July 12
10:00-11:15 Opening Session @ SMITH 100 (ALL GROUPS)
11:30-12:30 Welcome/Ice Breaker @ Ford Hall B53
12:30-1:30 Lunch
1:30 – 2:15 The Post-It Always Sticks Twice: What you bring, what you want
2:15 – 3:00 Creating the Work Culture
3:00 – 5:00 Teambuilding

Friday, July 13
8:30-9:30 General Session @ SMITH 100 (ALL GROUPS)
9:30-10:30 Networking with Peers (ALL GROUPS)
10:00-10:30 Intro to flytedesk
10:30-11:30 Customer Journey Mapping
11:30-12:00 Streamlining local sales with the Ad Shop
12:00-1:30 Lunch
1:30-3:00 16 Personalities Test and Assessment
3:00-3:45 Handling Team Conflict
3:45-5:00 Team Problem Hat

Saturday, July 14
8:30-9:30 General Session @ SMITH 100 (ALL GROUPS)
9:30-10:30 Networking with Peers (ALL GROUPS)
10:00-10:50 How to Sell Like a Startup
10:50-11:00 Break (if we need it)
11:00-12:00 Q&A/Roundtable Discussion with flytedesk
12:00-1:30 Lunch
1:30-3:45 Management Guidelines / CPR

Sunday, July 15
8:30 – 10:00 Sales Presentations by Ad Reps in Bootcamp
10:30-11:30 Closing Session @ SMITH 100 (ALL GROUPS)