Instructors: Peg Achterman & Sandra Combs

Recruitment/retention schedule

All times are now Eastern.

Monday, July 19

11 a.m.-noon ET
Introductions
Recruitment (Peg Achterman)
How to use the whole campus for recruiting students to work in various media.
What are your barriers (departments? people? inertia?)
Overcoming the barriers

Noon-12:20 p.m.
Break

12:30-1:30 p.m.
Staff configurations that help recruitment
Does your staff configuration reflect who you are?
Are you podcasting? Doing multimedia? Social media?
Ways to advertise: What are staff labels doing to help you?

Tuesday, July 20

11 a.m.-noon ET
Retention and training (Sandra Combs)
Retreats
Configuration for retreat times.
Who can you tap for help?

Noon-12:30 p.m.
Break

12:20-1:30 p.m.
On-going training throughout the year
Go-to guides for AP reminders
Tip sheets that work
Staff refreshers — newbies need help.

Schedules

Week One
Audience engagement
Business advisers
Design/redesign
Digital storytelling
Managing all digital
Photojournalism
Recruitment/retention/training
Reporting
Student business managers
Video production

Week Two
Ad rep bootcamp
Commentary: editorials & opinions
Organizational leadership
Newsletters
Podcasting & audio
Social justice & inclusive reporting
Sports
Yearbooks & feature magazines