Instructors: James Wilson & Roderick Wilson

Audience Engagement schedule

All times are now Eastern.

Wednesday, July 21
Social media strategy development

Noon-12:30 p.m. ET
Introduction and overview

12:30-1 p.m.
Digital consumer profile development

1-1:30 p.m.
Tone & voice development

1:30-1:45 p.m.
Break

1:45-2 p.m.
Frequency & platforms suggestions

2-2:30 p.m.
Collaboration techniques

Thursday, July 22
Separate one-off sessions

Noon-1 p.m. ET
Facebook technology for publishers

1:30-2:30 p.m.
Social news: How journalists use social media as a storytelling tool

Schedules

Week One
Audience engagement
Business advisers
Design/redesign
Digital storytelling
Managing all digital
Photojournalism
Recruitment/retention/training
Reporting
Student business managers
Video production

Week Two
Ad rep bootcamp
Commentary: editorials & opinions
Organizational leadership
Newsletters
Podcasting & audio
Social justice & inclusive reporting
Sports
Yearbooks & feature magazines