2024 workshop tracks




8-10:30 am registration at Murphy Hall on U of M campus
10:30 am Intro and keynote
noon lunch on your own
1:30-5:30 pm tracks
5:30-6:30 pm critiques and consultations in Murphy Hall


8-9 am critiques and consultations in Murphy Hall
9-11:45 am tracks
noon keynote
1-2 pm lunch
2-5 pm tracks
5-6 pm critiques and consultations


8-9 am critiques and consultations
9 am-noon tracks
noon-1:30 pm lunch
1:30-3:30 pm tracks
3:45-5 pm keynote and awards


Newer and veteran advisers will discuss the role of advising, and its rewards and challenges. We’ll focus on recruiting, training, managing and motivating students, as well as technology, media law and ethics, campus relationships and finances.



This training workshop is an excellent way to get your incoming staff members what they need when it comes to training, motivating and managing their peers. We’ll cover best practices, develop new approaches and network and learn from each other.



In this workshop, students will:

  • Examine theories, principles and techniques of contemporary media design.
  • Cover historical roots of media design.
  • Be acquainted with use of photographs, illustrations, graphs, type and color in visual communication.
  • Be introduced to InDesign, part of the Adobe Creative Suites package.

Students will learn about:

  • Grid design
  • Center of visual impact
  • Why white space is your friend
  • Hierarchy of headlines
  • Single-photo stories
  • Multiple-photo stories
  • Photo pages
  • Double truck photo/story pages
  • Tracking and leading
  • Text wrap and drop caps
  • Pull quotes



If you’re a new editor-in-chief, managing editor or section editor — or an aspiring leader who’s ready to learn — the organizational leadership track is for you. Prepare for your new job by delving into leadership topics, including organizational tactics and policies, staff motivation, conflict resolution and media law and ethics.



Strong visuals remain as crucial as ever, and our workshop has helped dozens of photojournalists going into the year ahead. With both group instruction and individual coaching, we’ll help you make the most of your skills and your equipment. Plan to get out and about to develop your craft.



Reporting and writing remain the foundation of journalism and media, even as they become ever more digital. Your audience wants someone to find facts about the world around them and help them make sense of it.

We’ll offer both beginning and advanced tracks, and we’ll take the time to give you practical tips and insight to become a better reporter.


Advanced Storytelling

This is an advanced multimedia storytelling track designed to challenge journalists who have been on staff two to three years. We will spend our workshop time in small groups, or if you prefer you can go solo, creating a story about or from the area that includes not just a brilliant, compelling narrative, but accompanying multimedia that engage and invite the audience to come along for a great ride.

Please bring your own laptop, a camera that can shoot photo and video, an external mic, tripod, and/or the identical appropriate tools for your iPhone/smartphone.

We will be on the go, so plan accordingly, i.e., appropriate shoes, etc. Plan to have a great workshop where we will develop your storytelling prowess.


Sports Journalists

Sports media professionals capture key moments during games, profile athletes, address trends, offer analysis, report news, and much more across numerous platforms. We’ll explore ways to cover sports for print/digital, TV, radio and social media while gaining hands-on, on-the-field training at local professional sports events


Specialty Publications: Magazines and Yearbooks

Magazines and yearbooks have similar foundational elements: excellent organization, strong design, great photography and a focus on storytelling. This split track will prepare staffs to consider the publication’s audience reach. The workshop will prepare staffs by discussing theme possibilities, coverage, continuity, spread development, design, storytelling and photography.