Instructors: Chris Richert & David Simpson
Leen Obeidat, flytedesk, and Farhan Mohamed, Overstory Media Group
All times are now Eastern.
Wednesday, July 28
11:30 a.m. ET
The big picture and your picture
Newsletters aren’t the future. (They are the present.)
Readership numbers. (Prepare to be amazed.)
Is it hard to set up this thing? (No.)
Can we set up our staff to do it? (Yes.)
Guest speaker: Farhan Mohamed
Farhan Mohamed is a co-founder of Overstory Media Group, which plans to work with local journalists in up to 50 markets by 2023. Neiman Lab described the plan as “high-quality journalism, starting with a daily newsletter to regularly deliver the local news and events.” He had his own community weekly newsletter when he was 15!
Let’s conquer your obstacles
What might stop you? Odds are, someone has overcome the same obstacle.
Why not set up a newsletter template today? (It’s that easy.)
Thursday, July 29
11:30 a.m. ET
Problems and opportunities
Thought of a problem since yesterday?
More cool stuff you can do with that mailing list.
Guest speaker: Leen Obeidat
Leen Obeidat is director of business development at flytedesk.com
Make money in your newsletter, even if you don’t have a sales team
Advice for sales teams large and small
How can you talk to advertisers about this?
Wrapup and questions
Managing all digital
Student business managers
Ad rep bootcamp
Commentary: editorials & opinions
Podcasting & audio
Social justice & inclusive reporting
Yearbooks & feature magazines