Instructors: Jackie Alexander & Mark Witherspoon

Organizational Leadership schedule

All times are Eastern.

Monday, July 26, 2021
Day 1 / Leadership

2-2:30 p.m. ET
Introductions and ground rules: Jackie and Spoon

2:30-3:30 p.m.
Service Leadership: Spoon

3:30-3:45 p.m.
Break

3:45-4:45 p.m.
Change management: Erica Perel, director of the Center for Innovation and Sustainability in Local Media, University of North Carolina at Chapel Hill 

4:45-5 p.m.
Break

5-6 p.m.
Emotionally intelligent leadership: Jackie

6-7 p.m.
Editors’ lounge
This is an opportunity for our student attendees to get to know each other and interact directly.

Tuesday, July 27, 2021
Day 2 / Management

2-2:30 p.m. ET
Reflections

2:30-3:30 p.m.
Managing your staff: Saavon Smalls, communications specialist for the American Hospital Association and former editor-in-chief

3:30-3:45 p.m.
Break

3:45-4 p.m.
Brain blizzard: Recruiting and retaining our staff

4-5 p.m.
Q&A with Shea Serrano, New York Times best-selling author and writer for The Ringer

5-6 p.m.
Time management: Rhys Finch, University of Alabama at Birmingham

6-7 p.m.
PPQs: Students talk about their problems, pitfalls and questions – with peer-to-peer problem-solving.

Wednesday, July 28, 2021
Day 3 / Nuts and Bolts

2-2:30 p.m. ET
Student media scavenger hunt: Jackie

2:30-3:30 p.m.
Policies and procedures: Kelley Callaway, Rice University

3:30-3:45 p.m.
Break

3:45-4:45 p.m.
Law and ethics: Will Nevin, First Amendment scholar and UAB professor

4:45-5 p.m.
Break

5-6 p.m.
Diversity, equity and inclusion

6-7 p.m.
Choose your own adventure:

Diversity, equity and inclusion with Tamara Zellars Buck, Southeast Missouri State University, College Media Association president-elect

Innovation/tools, mental-health matters with Kayan Tara

Event planning

Thursday, July 29, 2021
Day 4 / Taking it with you

2-2:30 p.m. ET
One big idea with Jackie

2:30-3:30 p.m.
Goal setting with Brett Fera, Arizona Student Media, University of Arizona

3:30-3:45 p.m.
Break

3:45-4:45 p.m.
Making an action plan 

4:45-5 p.m.
Break

5-6 p.m.
Career development with Adriana Lacy, founder of Journalism Mentors

6-7 p.m.
What I wish I knew panel, with Kayan Tara, Emily Barske and Danielle Ferguson

Schedules

Week One
Audience engagement
Business advisers
Design/redesign
Digital storytelling
Managing all digital
Photojournalism
Recruitment/retention/training
Reporting
Student business managers
Video production

Week Two
Ad rep bootcamp
Commentary: editorials & opinions
Organizational leadership
Newsletters
Podcasting & audio
Social justice & inclusive reporting
Sports
Yearbooks & feature magazines