Instructors: Linda Puntney & Laura Widmer

Yearbook and feature magazines schedule

All times are Eastern.

Yearbook and Magazine

Monday, July 26, 2021 

2 p.m. ET
Welcome
Intro of workshop. Critique times with each school.

2:30 p.m.
Discussion of what you most want to work on based on survey sent out in advance.
Three pros and three cons about last year’s book/staff.

3 p.m.
Why yearbook or magazine? Unifying devices. (Laura)

3:30 p.m.
Break

4 p.m.
Coverage: Story ideas and best techniques to tell the story. (Linda)

5:30 p.m.
Brainstorm for story ideas. (Laura)

Assignment: Scavenger hunt for five story ideas and five storytelling techniques. Due 11 a.m. Tuesday.

6 p.m.
Communication (Linda)

Tuesday, July 27, 2021  

2 p.m. ET
Share scavenger hunt coverage and storytelling ideas.

2:30 p.m.
What judges look for (Gary Lundgren) 

3:15 p.m.
Elements to work with — design, headlines, photo, text. (Gary)

4:15 p.m.
Break 

4:30 p.m.
Take it from the pros (Laura & Linda)
Assignment: Scavenger hunt for graphic ideas. Create two layouts. Due Wednesday.

5:30 p.m.
Photography – What makes a great photo and how to select the right photo for your storytelling. (Bradley Wilson)

6:30 p.m.
Consultations or extended instruction in evening.

Wednesday, July 28, 2021  

2 p.m. ET
What’s going on out there? Presentation and discussion of trends in magazines and yearbooks (Gary) 

3 p.m.
Staff manuals and style sheets.
Assignment: Writers create specific copy style sheet. Designers create design style sheet. 

4 p.m.
Writing captions (Linda)
In-class assignment: Write three different captions for same photos

5:15 p.m.
Storytelling. (Laura) 

6:15 p.m.
The devil is in the details. Remember the reader. (Linda) 

Assignment: Scavenger hunt show and tell: Find 10 design ideas and put them in a slide show for presentation to group at 1 p.m. Thursday.

7 p.m.
Consultations or extended instruction in evening

Thursday, July 29, 2021  

2 p.m. ET
Show and tell — design

3 p.m.
R&R — Resources you can use and relationships you shouldn’t abuse.  

4 p.m.
Using social media to get info, promote publication, sell ads, preview content. 

5 p.m.
I wish I had known then what I know now — editors panel

6 p.m.
Last-minute questions. Set up list-serv for participants. Best take away from the workshop.

Schedules

Week One
Audience engagement
Business advisers
Design/redesign
Digital storytelling
Managing all digital
Photojournalism
Recruitment/retention/training
Reporting
Student business managers
Video production

Week Two
Ad rep bootcamp
Commentary: editorials & opinions
Organizational leadership
Newsletters
Podcasting & audio
Social justice & inclusive reporting
Sports
Yearbooks & feature magazines